We protect water resources, namely through the defence and maintenance of the Luso Natural Mineral Water Aquifer System, an exceptional resource originating in the Bussaco Mountain Range, and whose conscious and sustainable use of this resource is at the genesis of the brand. We seek to ensure that this pure and untouchable water reaches not only current generations but also future generations.
The Luso Foundation has been a partner of the Mata do Bussaco Foundation since 2009. It has been involved in several projects over the years, thus contributing to the preservation and conservation of nature and biodiversity, protecting, and valuing the water and natural heritage of Luso, where the Luso natural mineral water is born.
Recovery and Enhancement of the Water Trail throughout the entire wood
Recovery and Enhancement of the Water Trail throughout the entire forest, so that visitors can get to know the natural trail of water in the Bussaco Wood. Luso Foundation's contribution to the FMB was 50 thousand euros.
Protecting the Água de Luso aquifer
The Luso Foundation established a protocol with Quercus, working on 24 hectares during three seasons (from 2014 to 2016), i.e., an average of 8 hectares per year, planting and/or caring for a total of 24,000 native trees and shrubs. Once the Protocol was fulfilled, the objective was exceeded, and a total of 29 were planted. 215 autochthonous trees and bushes were planted in the Bussaco Mountain Range, within the protection perimeter of the Água de Luso aquifer.
Annual tree plantation and reforestation activities
Annual tree-planting and reforestation initiatives involving Água de Luso / Sociedade Central de Cervejas e Bebidas employees in Bussaco Wood with native species (stone pine, sessile oak, sycamore, holly, arbutus and chestnut trees) with the aim of preserving our water resource Luso and increasing civil society's commitment to protecting the environment and the sustainability of the ecosystem of the Bussaco Mountain Range.
From the extraction of natural resources until it reaches our hands, packaging goes through a long process that does not end at the moment of consumption. When we recycle our packaging, we increase its life cycle, contributing to the creation of new raw materials that will be transformed into new products.
The Ponto Verde Recycling System
The packaging and importing companies that place their packaging on the market ensure the final disposal of the municipal waste into which their packaging is transformed, after consumption by transferring these responsibilities to Sociedade Ponto Verde.
In the distribution circuit, one-way packaging may only be marketed if it is covered by an integrated system, such as the Ponto Verde system.
Consumers sort used packaging by type of packaging in their homes and put it in special containers (household recycling bins, bags, or baskets), which they then deposit in the recycling bins or in door-to-door collection systems.
- Recycling/Raw Materials
The municipalities or urban waste management companies collect, and sort used packaging and make it available to Sociedade Ponto Verde, which then takes it to its network of industrial partners for recycling.
- Collection and Sorting
Waste management operators collaborating with Sociedade Ponto Verde ensure the take-back and recycling of used packaging, reintroducing into the economy recycled raw materials, which subsequently lead to new products.
A set of design practices aimed at creating eco-efficient products and processes, with respect for environmental, health, and safety objectives, throughout the entire life cycle of these products and processes, without compromising their cost, quality, and manufacturing time constraints.
Ease with which the materials that make up a packaging can be used again in the manufacture of new products and/or packaging, not destined for energy recovery, considering the collection, sorting, and recycling processes, in accordance with the packaging waste management systems and the technologies currently available.
Processing old materials into new products, with the aim of avoiding the waste of potentially useful resources. It reduces the consumption of fresh raw materials, energy use, air, and water pollution, the need for "conventional" waste rejection and greenhouse gas emissions compared to virgin production.
A model of production and consumption that involves sharing, reusing, repairing, and recycling existing materials and products, extending their life cycle, and reducing waste to a minimum. When a product reaches the end of its life cycle, its materials are kept within the economy wherever possible and can be used repeatedly, thus creating more value. (European Parliament definition: https://www.europarl.europa.eu/).